Millions of dollars are wasted on training every year. That’s because people invest in the wrong training courses or people delivering the course. Training must be seen as an investment. That means checking out the trainer to see they can deliver what your organization needs.
Last month I complained that some amateur media trainers are giving good trainers a bad name. These trainers suffer two problems that give professionals a bad name.
1. They’re trapped in the industrial mindset of traditional media which, as most of us know, is slowly dying. They’re teaching yesterday’s tricks [...]